Industries · Retail
DPDP for retailers and consumer brands.
Retail runs on consumer data at massive scale — loyalty programmes, marketing consent, and omnichannel profiles spanning POS, e-commerce, apps and CCTV. The DPDP Act turns every one of those touchpoints into a consent-and-evidence obligation. Vishwaas AI gives retail the provable consent that volume demands.
The retail exposure
Where retail data sits at risk.
Retailers hold high-volume consumer data across some of the most fragmented systems in any sector — and DPDP obligations scale with every loyalty sign-up, marketing send and storefront.
Loyalty & marketing consent at scale
Loyalty programmes, promotional SMS/email and personalised offers all depend on consent that is specific, granular and withdrawable. A tick-box at sign-up won't evidence what a member agreed to years later — a hash-chained, notice-anchored consent record will.
Omnichannel data sprawl
Personal data lands from POS, e-commerce, mobile apps, CCTV and third-party marketing platforms. Vishwaas unifies consent and data-principal records across that estate so a single customer has one provable consent state, not ten.
Rights requests at consumer volume
Access, correction and erasure requests arrive in the thousands. Self-service portals plus SLA clocks turn §11–§13 obligations that would swamp a support desk into automated, evidenced workflows.
The modules retail leans on
Three modules that carry the consumer-data weight.
The whole platform applies, but these three are where retail compliance is won or lost.
01
Consent Lifecycle Management
Capture, update and withdraw consent for loyalty, cross-sell, cookies and marketing — each event SHA-256 hash-chained, RSA-signed and RFC 3161 timestamped, with the exact notice the customer saw anchored in.
See the platform →02
DPR Management
Access, correction, erasure, grievance and nomination requests across POS, e-commerce and CRM systems, with SLA clocks and an evidence pack for every fulfilment.
See the platform →03
Notice & Cookie Consent
Rule 3 notices and a DPDP-grade cookie / preference centre for web and app — granular categories, easy withdrawal, and a logged record of every choice.
See the platform →See Vishwaas AI on a retail scenario.
30 minutes on your real loyalty flows, marketing consent and rights-request volumes — with cryptographic consent proof at every step.